Workforce transformation
AI is a cultural disruption problem, not a technology problem. Emily Broadmore works beyond the logical approach to enable impactful AI use and transformational AI strategies.
About Emily
Emily is not your typical AI strategist — and that's exactly the point.
A political operator, publisher, and creative industries leader, Emily spent the early part of her career in the engine room of New Zealand government: advising ministers, serving as a press secretary, and providing strategic counsel. She knows how power works, how people resist change and how to move them anyway.
After leaving government, Emily founded and ran a nationwide public relations and government relations agency — building a reputation for sharp strategy and straight talk across sectors and industries. On the side, she launched Folly — now New Zealand's fastest-selling literary journal, and one that's been banned from at least one retailer (she considers this a credential.)
As AI began reshaping the professional landscape, Emily's clients and senior leaders started asking her the same question: How to we get our people to use AI well? What began as AI enablement sessions evolved into nationwide workshops, and eventually into a deep specialisation in workforce transformation for white-collar organisations.
Today, Emily works with senior leadership teams navigating the messy, human reality of AI adoption: changing how people think about technology.
She is a member of the New Zealand AI Forum and sits on its Creative Industries Working Group.
Emily brings what most AI consultants can't: a creative leader's instinct, a political strategist's edge, and absolutely zero interest in making this boring.
Is your team collaborating with AI without losing judgment, originality or their competitive edge?
Innovation with AI isn’t about tools, it’s about how people think. I tap into human creativity and address philosophical and ethical barriers to innovation and AI adoption. This includes:
AI literacy and education for boards and SLT.
Reframe AI as a creative partner, addressing mindset shifts to move from avoidance to purposeful experimentation.
Workshops and bespoke training for organisations who want to ensure their staff can thrive in an AI driven world.
Role redesign, team upskilling, junior staff guardrails and talent pipeline advisory.
Integrating AI into your workplace only make a difference if your people understand why they are being introduced, how to use them - and, crucially, how their roles will evolve as a result.
My creative intelligence approach to problem solving equips leaders and their teams to aim for excellence and innovation, with workshops grounded in sector wide pilots.
