AI transformation isn’t a technology problem. It’s a cultural disruption problem.
Most organisations hire technology consultants to solve what is fundamentally a culture challenge. They fail because tools don’t overcome human resistance. Mindset and creative enablement does.
I am Emily Broadmore. I specialise in forcing change in systems that resist it.
About Emily
I've spent my career navigating power structures and creating change in resistant systems.
In politics, I learned how power actually works - through informal networks, narrative control, and strategic provocation, not official channels.
In communications and PR, I learned to shift perception and manage stakeholder resistance when change threatens the status quo.
With Folly Journal, I proved the methodology. I entered New Zealand's gatekept literary establishment with zero credentials, created cultural shift through strategic disruption, and built a magazine that sells and consistently makes the bestseller list. When Whitcoulls banned us from their stores, I knew we'd succeeded - gatekeepers always ban what threatens them.
Now I work with boards and leaders who understand that AI transformation requires the same approach: cultural insurgency, not change management.
Technology consultants understand tools. I understand how to dismantle resistance.
Is your team collaborating with AI without losing judgment, originality or their competitive edge?
Innovation with AI isn’t about tools, it’s about how people think. I tap into human creativity and address philosophical and ethical barriers to innovation and AI adoption. This includes:
AI literacy and education for boards and SLT.
Reframe AI as a creative partner, addressing mindset shifts to move from avoidance to purposeful experimentation.
Workshops and bespoke training for organisations who want to ensure their staff can thrive in an AI driven world.
Role redesign, team upskilling, junior staff guardrails and talent pipeline advisory.
Integrating AI into your workplace only make a difference if your people understand why they are being introduced, how to use them - and, crucially, how their roles will evolve as a result.
My creative intelligence approach to problem solving equips leaders and their teams to aim for excellence and innovation, with workshops grounded in sector wide pilots.
